The film is based on a book by Toshiki Takei, longtime editor for “gag manga king” Fujio Akatsuka (Tensai Bakabon). The story covers several years of their time working together, but Takei’s character has been changed to a female for the movie.
Description: In 1967, Shogakukan is holding their employee initiation ceremony when Fujio Akatsuka (Tadanobu Asano), a well-known manga artist for Shonen Sunday, begins addressing the unsuspecting crowd while dressed up as the character Iyami from his popular gag manga “Osomatsu-kun”. He then tries to get the new recruits to strike Iyami’s trademark “Sheeeh!” pose, but new employee Hatsumi (Maki Horikita) is taken by surprise and can do nothing but stare in disbelief. When Akatsuka tries to force her to do the pose, she reflexively punches him in the face.
Toei will be releasing “That’s the Way!!” in Japan on April 30, 2011.